Menthol with the volume up. Lush Ice opens colder than anything else in the range and keeps going, with just enough sweetness underneath to stop it turning medicinal. Sitting at 20 mg, it is the top of the range in both directions at once. Not a first can.
Tasting notes
When it works best. End of a long day, when a 6 mg has stopped landing.
Where it sits
Trade
Cases, cartons and mixed-flavor pallets, priced by volume. Own-brand runs available through our factory.